When I work with clients who I’m Book Coaching, working with them to help them create their own writing projects, having an Author website is something I want to discuss pretty quickly regardless of what type of book they are writing. The people I’ve been working with most recently are writing books that range from Fiction, ‘How To’ guides, Mind Body Spirit Genre and Professional Non-Fiction.Continue reading
7 April 2013 
Is It Time For Some Relationship Counselling?
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I remember when I first heard about the internet. “You mean you can go into any library?” I exclaimed to an equally excited deliverer of this great message. I could read any book in the world, wander into any library, talk to any person who was in this new cyber location and find out any piece of information that I wanted to know. I was after a hot date this with new WWW place!
It was the mid 1990’s and this ‘date’ was going to be coming to my home! Yes! In my own home, I could travel and read and explore my way around the world. The World Wide Web had lured me in and I was smitten!Continue reading
6 March 2013 
Exposing the exposed!
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In working with people in workshops and through one to one coaching, there are a few questions that I am asked a lot specifically with regard to not only marketing my own books but also writing about such personal content.
A consistent query, always asked with a slight trepidation, is how do you feel about being so ‘out there’? This is often swiftly followed by ‘I could never do that’ or ‘I don’t want to market myself’ or ‘perhaps I could write under pseudonym.’
This fear of being exposed is essentially a fear of being judged which is sat squarely on top of the fear that we all have which is “I’M NOT GOOD ENOUGH!” If I told you that we all have these fears, that they are not unique and are in fact universal, would that make you feel slightly better?
So here is what I tell them.Continue reading
13 February 2013 
Writing Courses In Spain
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How exciting, on a scale of one to ten, do you think it might be to be invited to go and run writing courses in Spain ? 9? 10? Nooooo!!! – it’s off the scale! Out of nowhere back in November, I was tentatively asked whether I would consider such a thing and it took me all of about -4 seconds to respond yes yes yes!
So, here are the details. On Saturday the 23rd March I am running the Beginners Writer’s Workshop and on the Sunday 24th March I shall run the Advanced Course which deals with the Marketing and Selling aspect of your book and getting your message heard far and wide.Continue reading
8 February 2013 
How Do We Set About Prioritising Workloads?
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I realise that there is the potential for this to be yet another article on particular techniques to make everything more manageable by scheduling emails to come in every 90 minutes or writing to-do lists but as usual it is the emotion of all of this that is of interest to me. We can all learn to develop techniques that enable us to work out what is most important to do but if we get honest with ourselves there are a whole heap of emotions that underpin the kind of decisions we make about where, what, how and why something has to be treated as more important than something else!Continue reading
21 January 2013 
How To Use A Book To Expertise You In Your Business
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I now know what writing a book can do for you and your business, I mean what it can really do. Writing a book brings you a huge dollop of credibility and others a comforting sense of you as someone who can bring a project together, deliver and has some kind of knowledge (enough to take the time to put it in to book form anyway).
This is turn brings speaking engagements, workshop delivery opportunities and private clients. This is great indeed and I would urge anyone serious about their business with a desire to write, to really go for it.Continue reading
20 January 2013 
Sales and Marketing? Not me – I’m an Author!
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There are two words that really scare people; sales and marketing. Cries of “ I’m not a sales person” fly across the room as do “ I’m too shy to market my book.”
Firstly, we’re all selling. When I was working with fractured families, young people and children in a multitude of roles, I was selling ideas, the idea of receiving help, making changes, wanting to continue working with me. Now I sell my books and my time so I am selling (whether it was what I intended to do or not). I was one of those people who wanted to say a big yuk at the idea of being in sales as the image of the horrid seedy little man who harassed me back in 2001 in my own home, refusing to leave as he aggressively attempted to sell me windows, came flying back into my mind!Continue reading
20 January 2013 
Are The Current Perspectives On The High Street Satisfactory?
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The news of high profile retail companies going into Administration this month, Jessops and HMV followed hot on their heels by Blockbuster, has opened up further discussions about the High Street and its apparent demise.
The generally aired view is that the High Street is dying and we need to stop shopping on-line with corporate (non-tax paying) giants such as Amazon, and stop going to out of town superstores run by vicious land owning local farmer haters, Tesco, or we will never see the shops returning and our High Streets will never be the same again.Continue reading
14 January 2013 
How Does Your Business Garden Grow?
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One of the things that I loathed about being employed was that I knew what was expected of me, how much I earned, what my limitations were and how creative I was allowed to be. For a lot of people that’s the very thing about being employed that they love; stability and security.
It’s a wonderful thing that we’re all so different for the world needs us all!
Being in business for me has been like the polar opposite of the above and it fuels an internal burning passion like nothing I’ve experienced before. My boundaries are pushed daily, I have to respond to my business as the organic independent entity that it is, I have no idea what my limitations are as I haven’t ran into anything yet that has caused me to run and I can be oh so creative; as much as I want.Continue reading
28 December 2012 
The Benefits of Running A Book Promotion
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The learning curve that I have ridden over the past year with regards to writing, publishing and promoting my book has given me a knowledge base that has superseded all that I thought could know whilst sitting uncomfortably next to the realisation that I know very little!
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Lisa is the founder and owner of Lisa Cherry Ltd, an organisation that’s the culmination of all she’s passionate about.
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